‘Clean your Hands’ to ‘Wash your Cyber Hands’
- ruchi1360
- August 28, 2020
- Uncategorized
- 0 Comments
Insight is a discovery about the underlying motivations that drive people’s actions. A new way of viewing the world that causes us to re-examine existing conventions and challenge the status quo.
Insights describes the most inspiring things (facts, ideas, references…) you discovered from looking in original places. It provokes a fresh way of thinking about the brand.
The same truth can be used with various approach to get desired action; here are campaigns, about “Save Lives: clean your hands from World Health Organisation (WHO)” and “#WashYourCyberHands” from Interpol supporting same insight of clean hands aiming for different actions.
On World Hand Hygiene Day Sunday, May 5th 2020. The World Health Organization, healthcare facilities, health workers, patient advocacy groups, ministries of health, and other committed partners all around the world geared up to raise awareness for hand hygiene, universal health coverage, infection prevention and control, and, last but not least, sepsis.
Save Lives: Clean Your Hands campaign from WHO aimed to progress the goal of maintaining a global profile on the importance of hand hygiene in health care and to ‘bring people together’ in support of hand hygiene improvement globally. The campaign is targeted to health workers and other TG to join hands in celebrating and empowering nurses and midwives to keep patients, families, and colleagues safe by preventing health care-associated infections.
With In response to the rapidly changing cybercrime landscape during the COVID-19 pandemic, INTERPOL (International Criminal Police Organization) launched a global awareness campaign #WashYourCyberHands promoting good cyber hygiene, to keep communities safe from cybercriminals seeking to exploit the outbreak to steal data, commit online fraud or simply disrupt the virtual world.
Threats targeting people working from home during the global lockdowns will also be addressed, along with prevention tips for companies. The key message of the campaign focuses on alerting the public to the key cyberthreats linked to the coronavirus pandemic, is to #WashYourCyberHands to promote good cyber hygiene.
The same truth manages to have different strategic translation helping brands to adapt it to create meaningful communication that people can associate with to bring brand relevance to trigger desired action!
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